Kayo's Business School
Week 1 ยท Day 5

โš–๏ธ The "Why" of Price

Why do people pay?

The Concept

Price is a fair trade: both people walk away feeling like they won.

Charge too much and no one buys. Charge too little and the work isn't worth it.

The Example

On a scorching day, a cold drink for $2 feels like a bargain โ€” you'd happily have paid $3. The seller makes money, and you get refreshed. Everyone wins.

๐ŸŽฏ Your Mini-Challenge

What is something you bought recently where you felt: "That was totally worth every penny"?